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The Business Franchise With a Difference


The Silverdaze Franchise Business Opportunity

Silverdaze are a provisional member of the British Franchise Association.
Read more about the BFA.

The Silverdaze Franchise is a business opportunity offering a unique chance to run your own business selling beautiful and unusual jewellery on a retail basis as a "Silverdazer".
We are seeking friendly, enthusiastic and outgoing people who are looking for an improvement in lifestyle and wishing to build their own successful franchise business.

We are seeking applicants from throughout the UK to join our franchise team.
If you would like to contact us about the Silverdaze Franchise please call us on 0208 949 7466 or .


The Unique Features of a Silverdaze Franchise are:

  • It is the only franchise jewellery business of its kind operating in the UK
  • Low initial outlay and NO management fee - your profits are your own.
  • The Silverdaze Franchise business can be worked part time and yet can produce the equivalent of a full time salary.
  • The Silverdaze Franchise business can also be worked full time enabling you to build a much larger business should you wish to do so.
  • It is flexible and adaptable so as to include a wide range of marketing channels such as party plan, charity, fundraising and corporate events.
  • A wide and extensive range of hand chosen exquisite jewellery to suit all purses and personalities.
  • Unlike many other franchise opportunities, the initial franchise fee includes all your setting up equipment, and most importantly enough jewellery to be able to go out straight away and make sales.

A Special deal for the franchisees of SILVERDAZE UK Limited

Lloyds TSB Business Solutions

All our franchisees are equipped with fully mobile GPRS Chip & Pin enabled terminals.

Silverdaze UK Limited has negotiated competitive terms for all its franchisees for the processing of credit and debit card payments in conjunction with Lloyds TSB Cardnet.


Your Customers

  • When you own a Silverdaze Franchise you are free to sell where and when you want, however the majority of our jewellery is sold at parties.
  • Many customers book parties several times per year and for some the Silverdaze party has become part of their social calendar.
  • The display takes less than 30 minutes to set up and our franchisees also sell at local companies, factories, offices, health clubs, charity events, craft fairs, school fairs, church fairs, pamper evenings, local regular markets, libraries, hospitals, health centres and shopping centres.
  • As well as buying jewellery at these events, customers will book jewellery parties to be held in their own homes, at a later date.
  • There is no "hard sell" involved - women love our jewellery and our unique method of presentation is such that it sells itself.

No Previous Experience Required

If you have not had experience running your own business before, then setting up a business of your own may seem daunting.
By investing in your own business as a Silverdaze franchisee it means that many of the uncertainties usually associated with starting up in business have already been ironed out for you.
We offer a complete, proven concept that has been successfully tested over 8 years, together with our unique experience and 'know-how'.


Training and Support

We provide full training and support, and a 120-page manual that is packed with tips and information.

This is what we include in our package:

  1. Product, marketing, administration and party training at time of joining.
  2. A mailshot of 50 letters to ensure your first successful open day.
  3. Help with developing your customer base.
  4. Continuous training for the first 6 months in three separate sessions to include:


    • Refresher training in all aspects of the business
    • Training on how best to maximise sales
    • How best to use the marketing materials provided by Silverdaze
    • New marketing ideas and strategies

  5. Quarterly franchisee meetings are held to discuss all aspects of their business and to introduce and give training on new product lines.
  6. Further training is offered as an additional extra if and when required.

We are always available to give help and advice whenever you need it.


Low Overheads

Overheads are low, as no premises are required because each Franchisee works from home. The entire display and stock are easily transportable in, for e.g., a 2-door hatchback. No staff are required either, however there is nothing to stop you from employing people should you wish to expand your business into a much larger venture. Because overheads are low our franchisees are able to sell high quality beautiful jewellery at affordable prices.


Silverdaze jewellery franchise

Buying Your Jewellery

Buying your stock from us is easy and straightforward. Simply make an appointment to visit our secure premises, from which you will be able to view, choose and purchase all your Silverdaze Jewellery in a friendly and relaxed environment. We have a wide and extensive range and you will be able to buy as little or as much as you need.


Franchisee Profile

Our Franchisees have come from all walks of life and backgrounds and have joined us for a variety of reasons. Typical reasons are:

  • A desire to stop working for other people for low financial reward.
  • A desire to start working for themselves for a higher reward - financial and otherwise.
  • A desire to leave full time employment without losing income.
  • A desire to have more time to spend with their families and/or having time to pursue other interests such as travel.
  • A desire to feel more empowered and in control of their own lives.
  • A desire to lead an enjoyable, fun and rewarding working life.
  • A desire to improve their lifestyles.

Silverdaze jewellery franchise

Qualities and Attributes Required

  • A desire to build a successful franchise business
  • A passion for jewellery
  • Confidence
  • A friendly and outgoing personality
  • Enthusiasm
  • An ability to take charge
  • A willingness to work some evenings

In Summary a Silverdaze Franchise:

  • Is a business that is simple to run with a minimal amount of paperwork involved.
  • Is a business that has regular new ranges of jewellery enabling you to return to previous customers, again & again.
  • Is a great opportunity to socialise and make new friends.
  • Requires no "hard sell" - just the ability to assist customers to make their choice.
  • Enables Franchisees to have a mobile credit card facility to make it easy for customers to buy.
  • Allows Customers to take away the items they buy at the time of purchase.

Franchise Opportunity for people who are passionate about jewellery.

The Complete Franchise Start-up Package is £11,000 + VAT

It includes:

  • A starting selection of beautiful, hand-chosen jewellery worth £8,000. (Full retail value)
  • Complete display kit
  • Use of the Silverdaze logo/trademark
  • Full training
  • Marketing tools
  • Personalised Stationary
  • Comprehensive and detailed operations manual.

The operations manual contains the complete Silverdaze System & Method of how to conduct a Silverdaze Franchise Business.

It is the know-how and intellectual property of the business.


Example illustrations of what an established "Silverdazer" can earn

Example 1. 100 events completed (2 events per week)
Turnover £50,000
Typical Profits £18,831*

Example 2. 120 events completed (2.3 events per week)
Turnover £60,000
Typical Profits £22,786*

If this exciting new business opportunity appeals to you and you’d like to learn more, then either call the Silverdaze team on 0208 949 7466 or .
We look forward to hearing from you.

*Before drawings, national insurance & tax.
The figures presented above are for illustration purposes only and are theoretical. There is no guarantee that you will achieve the figures shown should you decide to become a “Silverdazer”, and they do not form any part of any contractual obligations.
Comprehensive and detailed financial illustrations are available to prospective franchisees.





© copyright 2006 Silverdaze (UK) ltd - Jewellery Franchise